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Kinaxis Wins BtoB Magazine’s Social Media Award for Best Integrated Campaign
Ottawa, Canada, April 13, 2010 -
Just the Facts:
- BtoB Magazine’s inaugural 2010 Social Media Award honors Kinaxis, provider of the on-demand supply chain management service RapidResponse™, for their superior use of social media.
- Kinaxis was also selected as one of the judges’ top 4 favorite entries from a tech company, making them eligible for a People’s Choice Award. (Online voting is open at www.BtoBonline.com/vote)
- Kinaxis was honored alongside Cisco Systems and Microsoft Corp. in the category of Best Integrated Campaign from a Tech company.
Why Kinaxis?
The award honors Kinaxis for its multi-faceted ‘Learn, Laugh, Share and Connect’ program which includes:
- the Company blog, The 21st Century Supply Chain, written by Kinaxis executives and employees;
- the company’s LinkedIn activity as well as its use of Twitter; and
- the Supply Chain Expert Community, which was launched last summer as a free, public forum for learning about and discussing supply chain. Since its debut, the community has quickly built a strong following and it continues to grow daily.
The judges were particularly intrigued by the video series that Kinaxis developed for the community, including its homegrown “The Late Late Supply Chain Show,” “Married to the Job” created by Second City and its most recent online series called “Suitemates,” which satirizes the practices of big enterprise software companies. This series stars accomplished actors Kevin Pollak and Ray Wise as software executives jailed for dishonest practices.
Quotes, Attributable to John Sicard, executive vice president, marketing, development and service operations, Kinaxis:
“We are so proud to be recognized by BtoB for our social media activity, which for us, has been a fun and natural extension of who we are as a company.”
“The online community we’ve created truly represents our confidence in the ‘wisdom of crowds’ theory. We’ve particularly enjoyed the responses we’ve received from our newest “Suitemates” video series. We view this as an exaggerated version of what’s happening in our industry today, as more and more companies feel frustration with failed ERP suite implementations. We’ll continue to challenge ourselves to use our community and other social media forums to share insightful perspectives in ways that we hope will entertain, educate and inspire the members.”
Vote for the People’s Choice:
Online voting closes Friday, April 23rd. Vote at www.BtoBonline.com/vote)
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Copyright © 2010 Kinaxis Inc. All rights reserved. Kinaxis, the Kinaxis logo, AlwaysOn Analytics, Kinaxis Live Scorecard, RapidResponse™, RapidResponse™ Active Spreadsheets, RapidResponse™ for Demand Management, RapidResponse™ for Manufacturing RapidResponse™ Live Scorecard, RapidResponse™ Personal Alerts, and RapidResponse™ Resolution Engine are trademarks of Kinaxis Inc. All other brands and product names are trademarks or registered trademarks of their respective companies.
