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Kinaxis Names Luc Vezina as Vice President of Product Marketing and Product Management
As Business Grows, Supply Chain Management Provider Enhances Marketing Management Team
Ottawa, Canada, February 16, 2010 – Kinaxis, provider of the on-demand supply chain management service, RapidResponse™, recently named Luc Vezina to the position of vice president, product marketing and product management, responsible for the Company’s product and go-to market strategies. In managing the RapidResponse roadmap, Luc will help drive the adoption of RapidResponse into new verticals and market segments.
Luc brings to the Kinaxis management team more than 10 years of experience in b2b Software-as-a-Service, including most recently at Protus IP solutions – a vendor of Web-based communications services. Luc also held the role of vice president, marketing at email marketing software provider, Got Corporation.
“Luc’s deep SaaS experience, as well as his familiarity with the mid-market, aligns well with the needs and priorities for Kinaxis,” said John Sicard, EVP, marketing, development and service operations for Kinaxis. “We are looking to Luc to help position the value of RapidResponse across our target industry verticals, as well as identify new market opportunities within the company’s distinctive competence.”
“I am very excited to be a part of this incredibly innovative company,” says Luc Vezina, vice president, product marketing and product management. “It is a marketer’s dream to be able to help support and sell such an exceptional product as RapidResponse. One only needs to look at the roster of customers to understand that there is something truly unique and valuable in what Kinaxis offers.”
Leading global brand owners and manufacturers are relying on RapidResponse as their all-in-one supply chain management service. With RapidResponse, companies are achieving new levels in customer satisfaction and operations performance by building better plans and rapidly and more profitably responding to the constant changes in demand and supply that threaten to take them off course. RapidResponse represents a new paradigm for supply chain management in the 21st century.
About Kinaxis
Let’s face it, there is a gap between what you plan and what actually happens. With RapidResponse – an all-in-one, on-demand supply chain management service - you can close that gap and balance demand and supply on a continual basis so you can deliver what your customers want. Mid-market and enterprise customers are using RapidResponse to manage to their S&OP and revenue objectives despite the daily risks and volatility inherent in today’s increasingly unpredictable world. You too can join over 30,000 users already realizing a competitive advantage by using technologies exclusive to RapidResponse for collaborative planning, continuous performance management, and rapid response to plan variances. For more information, visit www.kinaxis.com or the Supply Chain Expert community at: http://community.kinaxis.com/.
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Copyright © 2010 Kinaxis Inc. All rights reserved. Kinaxis, the Kinaxis logo, AlwaysOn Analytics, Kinaxis Live Scorecard, RapidResponse™, RapidResponse™ Active Spreadsheets, RapidResponse™ for Demand Management, RapidResponse™ for Manufacturing RapidResponse™ Live Scorecard, RapidResponse™ Personal Alerts, and RapidResponse™ Resolution Engine are trademarks of Kinaxis Inc. All other brands and product names are trademarks or registered trademarks of their respective companies.
