Hana Microelectronics Group Manages Inventory Across the Globe with Kinaxis™ RapidResponse™

The Hana Microelectronics Group is one of South East Asia's leading independent Electronic Manufacturing Service (EMS) providers. The manufacturing company provides a wide scope of assembly processes serving a diverse range of electronic industries, including semiconductor, integrated circuit assembly and test, light emitting diodes, opto electronic packages, hybrid devices, printed circuit board assembly, chip on board assembly and test, lamination, and reflective liquid crystal on silicon microdisplays. The Hana Microelectronics Group employs over 6,300 staff at facilities in Bangkok, Lamphun, and Ayutthaya, Thailand; Shanghai, China; and Ohio, U.S.A.

The Hana Microelectronics Group Challenge

Due to the complex and dynamic environment that comes with the operation of an electronics manufacturing service (EMS), Hana Microelectronics Group needed to have the ability for real-time global visibility in order to efficiently and confidently respond to changes in supply, demand, product and capacity.

These challenges, magnified further by the complexity of their average Bill of Materials as well as poor alignment with strategic suppliers, over time materialized as excess and obsolete inventory. The company's existing method for responding to change had been both complex and time consuming, based largely on disparate systems, contradictory spreadsheets and manual processes. As is often the case, decisions had become judgment calls based on uncertain data and best guesses.

Hana proactively sought a strategic Response Management solution that equipped them with global visibility, supplier collaboration, and "what-if" scorecarding that would enable the company to rapidly and effectively anticipate and respond to change, as it occurs.

The Kinaxis Advantage

In the highly volatile EMS industry, Response Management has become the number one priority. Atos Origin and Kinaxis™ teamed together to help Hana Microelectronics Group recognize that the reality is simply that change is constant. They needed a solution that manages changes, in real-time, grants them the competitive edge required to grow market share and protect both their customer base, and their margins! RapidResponse™ enables Hana to transform from a largely reactive operation to a highly proactive one. By utilizing the powerful "what-if" capabilities of the solution, Hana was able to plan more effectively, reduce lead times in all areas and react far more quickly to change than they had been equipped to do in the past.

The Results Speak for Themselves

After implementing RapidResponse, Hana Microelectronics Group was equipped to collaborate across the organization as well as with strategic suppliers based on accurate, real-time information that enabled them to make decisions with confidence. By dramatically improving customer response times and reducing limited-life-cycle inventory Hana Microelectronics Group maintains its status as a partner of choice.

About Kinaxis

Kinaxis™ helps manufacturers manage increasing business complexity and achieve operations performance breakthroughs with its proven solution for demand and supply chain planning, monitoring and response. Kinaxis RapidResponse is an on-demand service that enables collective risk tradeoff and response to change by empowering front-line decision makers with integrated tools for supply chain visibility, demand management, supply management, sales and operations planning (S&OP) and supply chain risk management. Global leaders such as Casio, Jabil, Qualcomm, and Raytheon are realizing superior customer satisfaction and a competitive advantage with RapidResponse. For more information, visit www.kinaxis.com or the Kinaxis blog at www.21stcenturysupplychain.com.

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