By Aberdeen Group

In these times of economic uncertainty and the global credit crunch, companies are actively seeking best practices for improving their demand network. Companies need to balance demand planning with short term responsive strategies to manage high levels of demand volatility. Aberdeen surveyed over 135 companies about their demand management practices and have highlighted specific approaches that companies with different types of supply chain - build to order, build to stock and engineer to order - have adopted with respect to demand management.

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Demand Management - Enabling Sell Side Collaboration
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